Have you ever stood in the aisle of a liquor store, staring at the seemingly endless choices for your spirit of choice? It can certainly seem overwhelming- hundreds of bottles, all claiming to be “the best,” “the cheapest,” “the most premium,” “the most natural,” “the best flavor,” etc. What most people don’t know, is the story behind the spirit that ends up in their possession and then in their cocktails. Do you? The story behind the spirit is perhaps the most intriguing part!
What is a brand, without a fearless leader? We would venture to argue- the brand wouldn’t be at all, without its’ leader. Our leader is none other than Townsend “Towny” Lunsford. A determined, amazing gentleman who isn’t afraid of getting his hands dirty. Towny founded Belle in Warrenton, Virginia. Belle isn’t just “work” for Towny- it is a part of his every day life! He has been a part of quite literally everything- from the taste, to the bottle, to the marketing and distribution.
Towny attended college at Virginia Military Institute, better known as “VMI”, and he is sure to include Belle in any and all festivities that involve his alma mater.
Our founder even packs up his own truck with our premium vodka, and travels throughout the great state of Virginia and beyond to ensure that everyone has the chance to try the product.
Quite literally, Towny is involved in the process from start to finish. From manually closing the bottles, to signing bottles he has hand delivered to liquor stores! (If you have happened upon a signed bottle and you take it home, please tag us in your photos for a chance to be featured on our social media!) Please don’t feel bad consuming if you have a signed bottle, he signs them often and would want you to enjoy!
A lot of the photos you see on our social media are Townsend’s very own photos, of himself and his friends/family enjoying our premium (yet fairly priced) vodka.
We love that including his own photos and lots of “fan photos,” the vodka really exudes the personal touch
that we wanted everyone to enjoy!
Belle is also involved with charity initiatives, most recently being involved with several events supporting the Leukemia & Lymphoma Society.
What we think really sets Belle apart from all of those other bottles on the shelf in the liquor store, is its’ heritage and backstory. And both of those things shine proudly through in the amazing smooth taste of Belle Vodka.
So next time you find yourself in the liquor store, staring at a wall of different vodka brands, remember where Belle came from- and give us a try! Also be sure to keep an eye out for Towny, out in his truck spreading the word about Belle!